In 2013 I was West Virginia University's P.I. Reed School of Journalism's first Ogden Newspapers Innovator-in-Residence...Which means I got to teach an experimental journalism class! We made a data-driven mobile-first multimedia story about the use of ADHD medications as study aids on campus. Each class had a guest journalism lecturer, so I got to invite lots of people I admire in the industry to speak. The students used poll data to drive the reporting, and video and audio and illustration to create the narrative we called 'The Drug Next Door.' Since we were trying to capture the culture around the drug use of one our solutions for visuals was to use memes. And, we pulled in Twitter #Adderallhadme and #Adderall on Instagram so the project is always live.